What Our Customers Are Saying – Camp Daggett

We love helping our customers beyond just printing! This month’s customer feedback is from Grace Ketchum, Development Director at Camp Daggett

Annual Giving 2017 - Camp Daggett
Click here to see
Camp Daggett’s 2017 Annual Giving Report

Many non-profits are skittish about direct mail fundraising. Unlike email and phone calls to donors which are free, direct mail requires an initial investment of time and money.

With direct mail, there are design, printing, and mailing costs involved, so organizations worry about whether they should use it, and if they do use it, they worry about whether or not they’re doing it right.

The team at Mitchell Graphics guides non-profit appeal planners through the process. We assist with copy writing and design to ensure your message is tailored to encourage recipient response. Our mailing experts scrub your house list to ensure your pieces are landing in the hands of your targets and help you develop a qualified prospect list through demographic profiling to find new donors.

As Camp Daggett learned with their November mailing through Mitchell Graphics, a well-written letter, presented in a graphically appealing manner, with a simple response mechanism can produce powerful results. Camp Daggett Development Director Grace Ketchum shared the following:

“The annual appeal of 2017 was very successful and met our goal of reaching $25,000 for general operations. In addition, significant dollars were raised for the Camp Daggett Adventure Center (CDAC) and the Camp Daggett Funds within the Petoskey-Harbor Springs Area Community Foundation and the Charlevoix County Community Foundation.

Additional dollars were also designated for Summer Camp scholarships. There were a total of 131 donors, 24 of which were new donors. These are increases over the previous year. Thank you to all that helped us meet our goals!”

Our non-profit partners have a mission and we are dedicated to helping them share that mission with their stakeholders and to raise funds needed to reach their goals.

Click here to learn more about Mitchell’s nonprofit partnerships. Read about the Grand Traverse Conservation District case study by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

Advertisements

What Our Customers Are Saying – Home Builders Association of the Grand Traverse Area

We love helping our customers beyond just printing! This month’s customer feedback is from Judy Vajda, Executive Officer at Home Builders Association of the Grand Traverse Area

Customer Testimonial

“From customer service, to graphic design ideas, to the finished product, Mitchell Graphics has provided the Home Builders Association of the Grand Traverse Area with superior service.” 

More great feedback from happy customers is a great way to ring in the new year! Judy appreciates Mitchell Graphics’ variety of options, high-quality products, and helpful service. As a customer of Mitchell Graphics since 2001, it is exciting to hear our customers say our quality has never faltered. 

Mitchell Graphics partners with the Home Builders Association to provide graphic design and branding expertise as well as direct mail pieces, the membership directory, and a Parade of Homes guide. Aside from these specialized pieces, Mitchell also assists with office products including business cards and stationary.

“Jeff Dufort has endless energy and strives for success! He is a vital resource to the Home Builders Association. Jayne is also amazing to work with! Although we contract with a marketing firm, we have started to work with Jayne for the creative on several projects. Your team is friendly and approachable.”

A 17-year partnership and counting! Mitchell Graphics is proud to partner with Home Builders Association of the Grand Traverse Area and work with such great people like Judy Vajda. A huge thank you to our Traverse City office, Jeff Dufort and Jayne Kellogg. 

Learn more about Home Builders Association of the Grand Traverse Area by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

What Our Customers Are Saying – ODTmaps

We love helping our customers beyond just printing! Read below to hear what Bob Abramms, Chair-of-the-Board at ODTmaps, has to say about his experience while working with Mitchell Graphics.

1_BobAbbrams

“We have huge appreciation for all the great work Mitchell Graphics has done for ODTmaps. Our first order was placed in 2001, and was for 50,000 cards. We chose Mitchell based on price, as they were competitive with all the other quality postcard manufacturers. But it soon became apparent that we were getting far more than just good prices…

Mitchell’s staff guided us through the production process and had quality standards that met and exceeded our own. They worked to tweak files and bring them up to snuff for very modest charges. Eventually in the last 16 years we ran over 362,000 cards. The latest job we ran was quite complex and included 14 different postcards totaling 91,000 units.

15942_V14_proof_Card_12_Page_1
One of the ODTmaps postcards from the most recent print run Mitchell Graphics produced.

Again, attention to exacting quality standards was only part of the value we received. I was coached on the value of including new technology (at least new for ODTmaps) like QR codes. We also took Mitchell’s recommendations about including Facebook logos on each of our cards. They know the business. Not just of printing high-quality postcards, but they know a ton about how the end user takes advantage of the information they find on the back of the card.

Mitchell Graphics has been fabulous in guiding us through the challenges of quality production. We couldn’t be a happier or a more loyal customer. They have helped us leverage our “connection power” with customers, audiences at trade shows, and as tip-ins with customer orders for maps to cross-sell other maps, books and geography resources.” – Bob Abramms

It is always great to hear how the team at Mitchell Graphics has improved it’s game over it’s 45 years in business. Thank you to ODTmaps and Bob Abramms’ fantastic customer testimonial of Mitchell Graphics and thank you to our staff for the quality work!

Learn more about ODTmaps by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

Don’t just mail, GROW with EDDM

EDDMMitchell Graphics is your no hassle, expert source for high performance Every Door Direct Mail. Our production facilities print thousands of EDDM pieces for our customers.

EDDM is a saturation mailing targeting every address within a specific carrier route or zip code.
Local EDDM Success Stories:
  • New propane dealer attracts customer base.
  • Golf and Ski Resort promotes summer events schedule.
  • Retail store announces relocation, offers Mother’s Day sale and pulls in new customers.
Benefits of Every Door Direct Mail
  • The current cost for postage on an EDDM campaign is 18.3 cents compared with approximately 30 cents for standard bulk and up to 50 cents for first class.
  • Send direct mail pieces without having to purchase a mailing list.
What Does Mitchell Graphics Provide?

We are a turn-key solutions provider for EDDM campaigns. The staff at Mitchell offer full service graphic design, giving customers the compelling look that demands a solid response, mail list selection assistance, addressing and postal intelligence.

Do-it-yourself doesn’t always add up to savings. Let Mitchell handle your next mail campaign from start to finish, while you focus on your business.

EDDM Mailer Size Requirements

Minimum Size: Must be at least 10.5 inches in length or 6.125 inches in height. Any smaller and the piece will not meet EDDM requirements.

Maximum Size: May not exceed 15 inches in length or 12 inches of height. Any larger and the piece will exceed EDDM requirements.

  • EDDM does not require a mailing list, every piece just says “Local Postal Customer.”

Not sure if your project meets EDDM standards?

Call our experts today for a no cost review or to request FREE samples!

To take advantage of this offer…

Call 800.583.9401 to speak with an Account Consultant or email us at mgi@mitchellgraphics.com.

5 Reasons Why Direct Mail Works

In a world that has turned to online for the media hub it is common to question direct mail in today’s virtual era. Contrary to what you may contemplate, direct mail is not only effective, it has an outstanding return on investment. Why is it so effective you ask? Here are five reasons why.

DirectMailWorks1. It’s not easily missed

It’s easy to miss or ignore an email or web ad. The big postcard in the mailbox customers have to physically touch is not as easy to overlook. Even if the mail piece is promptly discarded the viewer still had to acknowledge it. When done properly, a good direct mail piece will stand out in a crowded mailbox, grab the customer’s attention and entice them to act.

2. It appeals to the senses

Direct mail delivers sensations that online activity can’t. You can feel a mail piece in your hands. You can hear an envelope or tab tear open. You might even be able to smell it. Websites and e-mail cannot compare to this experience. If we do our jobs effectively, the piece will fully capture their attention.

3. It can be targeted

Direct mail has the advantage to target your market — not only with lists, but with variable messages. You can tailor your direct mail design to different lists — best customers, lapsed customers, even prospects. The more targeted the message and the list, the better the response. In fact, if you’re not customizing your print products, you may be wasting your efforts and creating “junk mail” that won’t get noticed.

4. It can seem more genuine

Direct mail doesn’t have to be solely about getting a sale. For instance, a sweet “thank you” mailing on quality paper can make your customer feel special and consequently have a deeper connection with your company. Try sending this to your best customer segment to significantly add sales without overly promoting a sale.

5. It can be integrated

Direct mail should be one of many pieces in your marketing strategy. Build your marketing plan with direct mail as a component. Use e-mail to pre-announce mailings or to remind customers of an expiring offer and to push traffic to your website for convenient ordering.

Let the marketing and design staff at Mitchell Graphics assist with your direct mail project.

Call 800.583.9401 to speak with an Account Consultant or email us at mgi@mitchellgraphics.com.