What Our Customers Are Saying – Camp Daggett

We love helping our customers beyond just printing! This month’s customer feedback is from Grace Ketchum, Development Director at Camp Daggett

Annual Giving 2017 - Camp Daggett
Click here to see
Camp Daggett’s 2017 Annual Giving Report

Many non-profits are skittish about direct mail fundraising. Unlike email and phone calls to donors which are free, direct mail requires an initial investment of time and money.

With direct mail, there are design, printing, and mailing costs involved, so organizations worry about whether they should use it, and if they do use it, they worry about whether or not they’re doing it right.

The team at Mitchell Graphics guides non-profit appeal planners through the process. We assist with copy writing and design to ensure your message is tailored to encourage recipient response. Our mailing experts scrub your house list to ensure your pieces are landing in the hands of your targets and help you develop a qualified prospect list through demographic profiling to find new donors.

As Camp Daggett learned with their November mailing through Mitchell Graphics, a well-written letter, presented in a graphically appealing manner, with a simple response mechanism can produce powerful results. Camp Daggett Development Director Grace Ketchum shared the following:

“The annual appeal of 2017 was very successful and met our goal of reaching $25,000 for general operations. In addition, significant dollars were raised for the Camp Daggett Adventure Center (CDAC) and the Camp Daggett Funds within the Petoskey-Harbor Springs Area Community Foundation and the Charlevoix County Community Foundation.

Additional dollars were also designated for Summer Camp scholarships. There were a total of 131 donors, 24 of which were new donors. These are increases over the previous year. Thank you to all that helped us meet our goals!”

Our non-profit partners have a mission and we are dedicated to helping them share that mission with their stakeholders and to raise funds needed to reach their goals.

Click here to learn more about Mitchell’s nonprofit partnerships. Read about the Grand Traverse Conservation District case study by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

What Our Customers Are Saying – Home Builders Association of the Grand Traverse Area

We love helping our customers beyond just printing! This month’s customer feedback is from Judy Vajda, Executive Officer at Home Builders Association of the Grand Traverse Area

Customer Testimonial

“From customer service, to graphic design ideas, to the finished product, Mitchell Graphics has provided the Home Builders Association of the Grand Traverse Area with superior service.” 

More great feedback from happy customers is a great way to ring in the new year! Judy appreciates Mitchell Graphics’ variety of options, high-quality products, and helpful service. As a customer of Mitchell Graphics since 2001, it is exciting to hear our customers say our quality has never faltered. 

Mitchell Graphics partners with the Home Builders Association to provide graphic design and branding expertise as well as direct mail pieces, the membership directory, and a Parade of Homes guide. Aside from these specialized pieces, Mitchell also assists with office products including business cards and stationary.

“Jeff Dufort has endless energy and strives for success! He is a vital resource to the Home Builders Association. Jayne is also amazing to work with! Although we contract with a marketing firm, we have started to work with Jayne for the creative on several projects. Your team is friendly and approachable.”

A 17-year partnership and counting! Mitchell Graphics is proud to partner with Home Builders Association of the Grand Traverse Area and work with such great people like Judy Vajda. A huge thank you to our Traverse City office, Jeff Dufort and Jayne Kellogg. 

Learn more about Home Builders Association of the Grand Traverse Area by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

What Our Customers Are Saying – ODTmaps

We love helping our customers beyond just printing! Read below to hear what Bob Abramms, Chair-of-the-Board at ODTmaps, has to say about his experience while working with Mitchell Graphics.


“We have huge appreciation for all the great work Mitchell Graphics has done for ODTmaps. Our first order was placed in 2001, and was for 50,000 cards. We chose Mitchell based on price, as they were competitive with all the other quality postcard manufacturers. But it soon became apparent that we were getting far more than just good prices…

Mitchell’s staff guided us through the production process and had quality standards that met and exceeded our own. They worked to tweak files and bring them up to snuff for very modest charges. Eventually in the last 16 years we ran over 362,000 cards. The latest job we ran was quite complex and included 14 different postcards totaling 91,000 units.

One of the ODTmaps postcards from the most recent print run Mitchell Graphics produced.

Again, attention to exacting quality standards was only part of the value we received. I was coached on the value of including new technology (at least new for ODTmaps) like QR codes. We also took Mitchell’s recommendations about including Facebook logos on each of our cards. They know the business. Not just of printing high-quality postcards, but they know a ton about how the end user takes advantage of the information they find on the back of the card.

Mitchell Graphics has been fabulous in guiding us through the challenges of quality production. We couldn’t be a happier or a more loyal customer. They have helped us leverage our “connection power” with customers, audiences at trade shows, and as tip-ins with customer orders for maps to cross-sell other maps, books and geography resources.” – Bob Abramms

It is always great to hear how the team at Mitchell Graphics has improved it’s game over it’s 45 years in business. Thank you to ODTmaps and Bob Abramms’ fantastic customer testimonial of Mitchell Graphics and thank you to our staff for the quality work!

Learn more about ODTmaps by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

Expo & Event Planning: Promote, Educate, Follow-up

Having a booth at your industry’s annual trade show or at local expos and events is an effective way to market your company.

PlanningYourEventFace-to-face events offer the unique opportunity to meet new suspects and narrow in on your prospect list. Expos and trade shows are also a great venue for promoting new products.

Experiencing a successful event doesn’t happen on its own…

Successful vendors create a plan well in advance of an upcoming show. Print collateral pieces can be used to promote where you will be, educate attendees at your booth and follow-up with interested parties after your event is over. Planning your before, during and after is key in creating a return on your investment.

Before the Event

Navigating a trade show floor can be exhausting. Seasoned attendees map out routes of the key booths they want to hit. Make sure your booth is a target on their route by sending out postcards announcing when and where you will be. Offering an incentive for those receiving the postcard is a good way to encourage traffic to your booth.

During the Event

Having an arsenal of people working your booth is great when you have traffic. But how do people remember you and your product/service after they walk away?

Business cards are a great introduction piece. Business cards help break the ice and provide all the information one needs to follow up.

Rack cards can be a great alternative to business cards. The real-estate on a rack card can be your greatest asset. Make the rack card valuable to someone picking it up. Include tips, a calendar of events, or anything else that might encourage one to hang it on their fridge. Of course, include your business card information on the card as well.

Brochures provide attendees with an in-depth look at what you and your company do. Show samples and testimonials. Turn your brochure into a useful handbook to make it a must have from your booth.

After the Event

Once your event is over, the direct marketing begins. Having collected specific contact information you are now armed with the information, you need to grow the relationship.

Follow up with a phone call to thank them for visiting the booth within a business day of the event. Offer to send a customized product packet with items they may be interested in. This packet can include a company overview, catalogs or brochures of products/services, and samples of product.

After the event is another opportunity to send a direct mail postcard to attendees. This will be a smaller quantity than the initial before event postcard. Personalize this one with the attendee’s name and interests.

If your company has a need for any or all of the above materials, please reach out to an account representative from Mitchell Graphics. We have a wide array of print and email options available to make your next booth event a complete success!
Call 800.583.9401 to speak with an Account Consultant or email us at mgi@mitchellgraphics.com.

Tips to Creating Your Annual Report

You’ve spent weeks pouring over numbers and charts in order to create a review of your company’s performance over the past year with its shareholders. The numbers may speak for themselves but not everyone understands statistics and standard deviation.

AnnualReportsHow do you share your findings in a way most people will understand? How do you present your annual report so people want to pick it up and review it?

Here are some tips for you to consider when creating this year’s annual report:

1. Design for the Limited Attention Span
While many stakeholders want to know how your company did, they don’t have a lot of time. Use quality copy but not a lot of it. Avoid getting too technical and break it down into easy to consume content.

2. Represent Your Company’s Vision
Those invested in your company want to know where it is headed and how it will get there. Make sure to state your mission statement but also have the voice of the report share the vision of the company. Include possible struggles and how effective the company will be at overcoming them.

3. Identify Key Performance Indicators
Financial statements can be dull – most people will skim over them. Using charts and graphs presents them quickly and in a visual manner most people can understand.

4. Use Great Images
Imagery not only helps to bring life to a page but it shows the human aspect of your company. Include candid photos of employees working, eating lunch together, laughing, helping in the community. This helps to tell your company’s story.

The team at Mitchell Graphics can help you design and print your company’s annual report. Reach out to one of our account managers today to discuss your annual report production.

Call 800.583.9401 to speak with an Account Consultant or email us at mgi@mitchellgraphics.com.

Green printing: Recycling…Sustainability…”Going Green”

There are many terms to describe eco-friendly business practices. But no matter how you label it theygreenprint all share one purpose: to reduce waste. We’re all looking for ways to improve efficiency and reduce our negative impacts on the environment. But when it comes to your marketing and print material you shouldn’t have to sacrifice quality to be eco-friendly.

Your company’s success is affected by your ability to communicate with potential clients. Don’t lose that connection or dilute your message in an effort to become eco-friendly. Mitchell Graphics makes it easy to fulfill your print and communications needs while maintaining sensitivity for environmental impacts. We offer several basic solutions that improve your literature’s footprint.

Our house stock contains 10% post-consumer recycled content. Not only can unused material be recycled, but selecting paper with recycled content completes the cycle. Don’t worry; you won’t have to compromise quality of stock. Our house stock ranks in quality of brightness among other stock options with no recycled content.

Through the use of vegetable based inks, we’ve reduced the amount of harmful fumes and VOC (or volatile organic compound) emissions that adversely effect the ozone and health of production staff.

Aqueous coating is a non-toxic, water based finish that can be used to achieve either a gloss, dull, or matte finish that is both durable and biodegradable. Not only will the finished product withstand scuffing during folding and fulfillment, but unused pieces can be recycled without worry of harmful effects. As an added benefit, Aqueous coatings require less dry time so production time is decreased putting finished product in your hands faster.

For Mitchell, sustainability is more than a business practice; it has been a major part of our business philosophy for many years. In an industry that normally produces a multitude of waste we’ve taken steps to recycle and reuse paper, cardboard, ink, metal, plastic bagging and wooden pallets. In 2009 we recycled 111.6 tons of paper and cardboard stock and 1,414 gallons of combustible liquids, earning Emmet County’s Recycler of the Year award.

Gary Fedus, President of Mitchell Graphics, explains “Not only is it a matter of being thrifty, but of recognizing where waste is going and the impact on future generations.”


What is Personalized Print?

Screen Shot 2013-08-09 at 8.24.52 AMPersonalized print optimizes your current and potential customer information by creating a personalized direct mail piece. Using what you know about each customer, you can vary text, graphics, and images to help make the marketing piece more relevant and appealing—increasing your reach rate 3-10 times more than traditional direct mailings. Click here to learn more about response rates. http://www.mitchellgraphics.com/response-rates-vdp-variable-data-direct-mail.php

Make it personal

Why does Personalized Print create more interest? We are psychologically predisposed to love our own names as it creates an identity and separates us socially. A Personalized Print mail piece brings a whole new meaning to name dropping and can create an interest in opening the envelope.

Click here to experience the difference between static and interactive print. http://www.mitchellgraphics.com/how-variable-data-works-vdp-interactive-simple-mail.php

Taking it a step further
What demographics do you collect from your customers? Age, marital status, number of children, extracurricular activities, city/state? With Personalized Print, you can make this information work for you.

For example, a college or university can tailor a postcard to address graduating high school students, then change up the theme of the card to address non-traditional students. Taking a step further, the university can add images reflecting activities offered which the prospective student indicated to favor.

Want to learn more? Call 800-583-9401 or send us an email today and ask how Personalized Print can optimize your next direct mail campaign.

Top 4 Reasons to Supply Print-Ready PDF

Production time and finish quality of your commercial and postcard print projects depend upon the translation of digital files once they are submitted to your print service provider. So why leave anything to chance? Eliminate unnecessary variables that can cause delay and add dollars to the final invoice; supply a print-ready PDF.

Most print files are still passed on to print shops in the form of native layout and graphics applications such as InDesign, QuarkXPress, Photoshop, Publisher, etc. These files can have various problems such as missing fonts or graphics, incompatible software versions or large file sizes that are difficult to submit. When created and submitted correctly, PDF files eliminate these issues and everyone benefits.

Portable Document Format (PDF) provides a means to easily and effectively deliver information of any type to others regardless of system platform, application or media. PDF files produce reliable, consistent and predictable results by eliminating delays from missing components or unstable files.

There are many benefits to the PDF file format, but there are 4 key reasons it should always be your default for print submission:

          Complete – A PDF contains all the fonts, graphics, and page layout information necessary to display or print your file exactly as it was designed.

          Compact – PDF supports a variety of compression methods to create a smaller file for easier transmission and faster printing while retaining image quality.

          Portable – Adobe PDF format is platform and device independent. PDF files can be viewed, shared, or output from nearly any computer without the need for purchased specialty software.

          Print-on-Demand – PDF files allow for the use of Print-on-Demand web services. Files can be uploaded and submitted for print at any time and from anywhere.

Creating a print-ready PDF file requires setting up your output parameters properly…with the end user in mind. To simplify the process of creating a PDF intended for commercial printing, Mitchell Graphics offers step-by-step instructions and downloadable presets for three preferred native layout applications: InDesign, QuarkXPress and Adobe Acrobat Distiller. Using these presets will save you time, money and the frustration of file conversion errors and delays.

To view the PDF instructions, click here: http://www.mitchellgraphics.com/print-ready-pdf-learn-settings-adobe.php