What Our Customers Are Saying – Camp Daggett

We love helping our customers beyond just printing! This month’s customer feedback is from Grace Ketchum, Development Director at Camp Daggett

Annual Giving 2017 - Camp Daggett
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Camp Daggett’s 2017 Annual Giving Report

Many non-profits are skittish about direct mail fundraising. Unlike email and phone calls to donors which are free, direct mail requires an initial investment of time and money.

With direct mail, there are design, printing, and mailing costs involved, so organizations worry about whether they should use it, and if they do use it, they worry about whether or not they’re doing it right.

The team at Mitchell Graphics guides non-profit appeal planners through the process. We assist with copy writing and design to ensure your message is tailored to encourage recipient response. Our mailing experts scrub your house list to ensure your pieces are landing in the hands of your targets and help you develop a qualified prospect list through demographic profiling to find new donors.

As Camp Daggett learned with their November mailing through Mitchell Graphics, a well-written letter, presented in a graphically appealing manner, with a simple response mechanism can produce powerful results. Camp Daggett Development Director Grace Ketchum shared the following:

“The annual appeal of 2017 was very successful and met our goal of reaching $25,000 for general operations. In addition, significant dollars were raised for the Camp Daggett Adventure Center (CDAC) and the Camp Daggett Funds within the Petoskey-Harbor Springs Area Community Foundation and the Charlevoix County Community Foundation.

Additional dollars were also designated for Summer Camp scholarships. There were a total of 131 donors, 24 of which were new donors. These are increases over the previous year. Thank you to all that helped us meet our goals!”

Our non-profit partners have a mission and we are dedicated to helping them share that mission with their stakeholders and to raise funds needed to reach their goals.

Click here to learn more about Mitchell’s nonprofit partnerships. Read about the Grand Traverse Conservation District case study by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

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What Our Customers Are Saying – Home Builders Association of the Grand Traverse Area

We love helping our customers beyond just printing! This month’s customer feedback is from Judy Vajda, Executive Officer at Home Builders Association of the Grand Traverse Area

Customer Testimonial

“From customer service, to graphic design ideas, to the finished product, Mitchell Graphics has provided the Home Builders Association of the Grand Traverse Area with superior service.” 

More great feedback from happy customers is a great way to ring in the new year! Judy appreciates Mitchell Graphics’ variety of options, high-quality products, and helpful service. As a customer of Mitchell Graphics since 2001, it is exciting to hear our customers say our quality has never faltered. 

Mitchell Graphics partners with the Home Builders Association to provide graphic design and branding expertise as well as direct mail pieces, the membership directory, and a Parade of Homes guide. Aside from these specialized pieces, Mitchell also assists with office products including business cards and stationary.

“Jeff Dufort has endless energy and strives for success! He is a vital resource to the Home Builders Association. Jayne is also amazing to work with! Although we contract with a marketing firm, we have started to work with Jayne for the creative on several projects. Your team is friendly and approachable.”

A 17-year partnership and counting! Mitchell Graphics is proud to partner with Home Builders Association of the Grand Traverse Area and work with such great people like Judy Vajda. A huge thank you to our Traverse City office, Jeff Dufort and Jayne Kellogg. 

Learn more about Home Builders Association of the Grand Traverse Area by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

What Our Customers Are Saying – ODTmaps

We love helping our customers beyond just printing! Read below to hear what Bob Abramms, Chair-of-the-Board at ODTmaps, has to say about his experience while working with Mitchell Graphics.

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“We have huge appreciation for all the great work Mitchell Graphics has done for ODTmaps. Our first order was placed in 2001, and was for 50,000 cards. We chose Mitchell based on price, as they were competitive with all the other quality postcard manufacturers. But it soon became apparent that we were getting far more than just good prices…

Mitchell’s staff guided us through the production process and had quality standards that met and exceeded our own. They worked to tweak files and bring them up to snuff for very modest charges. Eventually in the last 16 years we ran over 362,000 cards. The latest job we ran was quite complex and included 14 different postcards totaling 91,000 units.

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One of the ODTmaps postcards from the most recent print run Mitchell Graphics produced.

Again, attention to exacting quality standards was only part of the value we received. I was coached on the value of including new technology (at least new for ODTmaps) like QR codes. We also took Mitchell’s recommendations about including Facebook logos on each of our cards. They know the business. Not just of printing high-quality postcards, but they know a ton about how the end user takes advantage of the information they find on the back of the card.

Mitchell Graphics has been fabulous in guiding us through the challenges of quality production. We couldn’t be a happier or a more loyal customer. They have helped us leverage our “connection power” with customers, audiences at trade shows, and as tip-ins with customer orders for maps to cross-sell other maps, books and geography resources.” – Bob Abramms

It is always great to hear how the team at Mitchell Graphics has improved it’s game over it’s 45 years in business. Thank you to ODTmaps and Bob Abramms’ fantastic customer testimonial of Mitchell Graphics and thank you to our staff for the quality work!

Learn more about ODTmaps by clicking here.

Interested in working with Mitchell Graphics? Click here to find out what else we can assist you with or call:
Petoskey Location: 231-347-4635
Traverse City Location: 231-947-5311

Questions You Can Ask Your Customers

It’s been said that knowledge is power, and that’s as true in marketing as in anything else. The more you know, the more effective you’re likely to be at meeting the wants and needs of your customers. But how do you know what they want and need? Some of it is pretty obvious. Let’s say that you own a restaurant. They want good food, good service and reasonable prices.

But what kind of food? The model in the restaurant business is to serve what you want to serve. An alternate model is to serve what they want to eat. Now granted, if they want to eat Italian and that’s what you serve, you may get their business, but that’s not really the issue here. Just because you serve Italian, that doesn’t mean you serve “Lasagna like Mamma used to make.”

The opportunity is to ask your customers if there’s anything else they might want to buy from you. In a restaurant, the question might be, “Is there anything you’d like us to consider adding to the menu?” For a retail store, it might be, “Is there any product or brand you’d like us to consider adding to our inventory?” For a health club, it might be, “Is there any piece of equipment or any kind of class you’d like us to consider adding?”

The alternative to asking is to guess at what they might want or need — or at how they define good service or reasonable pricing! There’s no question that many companies have profited from good guesses, but the opposite is also true. Our advise is, if you want to know, ask!

A Successful Model For An Open House

200451597-001In our last post, we started talking about open houses, and we thought we’d follow up with an example. The host in this “case study” is a manufacturing company, and the open house was held in their production center.

The day itself was split into three segments. In the early morning, the company hosted a Chamber of Commerce breakfast meeting in the shop, which brought about 40 people into the building. They were all in and out before the doors opened for business, and more than half of them took a full tour of the production center. Every guest was given a map of the shop, and the various stations in the production process were identified by number. At each station, the attendees would either hear a brief presentation by one of the staff, or have the opportunity to look at explanatory graphics.

Between 8:30 AM and 3:00 PM, another 50 or so prospects and customers stopped by. For the most part, they came from a group of approximately 400 “low priority” customers and prospects who were sent invitations to “drop by” any time during the day for refreshments and a look at the shop. This group did not get formal shop tours, since the employees and equipment were at work.

From 4:00 PM to 6:00 PM, almost 40 more people came by, and these were all “high-priority” customers and prospects. Their invitations were specific to this time period, and the refreshments were a little more elaborate for this group. The shop tour was back in effect as well.

All in all, this was a very successful event. Hopefully this case study will get you thinking about whether an open house would be a good strategy for your business. If you’d like to talk about the possibilities, just give us a call!

 

An Open House Can Help You Build Your Business

blog 3One of the primary goals of advertising is to get people “into the store.” That’s an obvious benefit for a retail business, but it has application to non-retail as well. Think of it this way, any time you can get people from their turf to yours, it can give you a selling advantage. And that’s true whether you’re selling products or services or raising money for a good cause.

In general, we’re talking about event marketing, and for this post, the specific type of event is an open house, where you open up your store—or your warehouse, or your office, or your production facility—for some number of hours, and invite customers and/or prospects to visit you there. It’s not a by-appointment sort of thing, but something much more flexible.

A successful open house will develop through four stages: the planning stage, the invitation stage, the big day itself, and the follow-up stage. And there’s a very apt analogy to baseball here. The planning stage gets you to first base; the invitation stage gets you to second base; the big day itself takes you to third base; but it won’t be a home run unless you follow up to maximize the value of bringing your customers and prospects and your company together through an open house event.

We can obviously help you by printing and mailing invitations and follow-up materials. We might also be able to help you with your overall strategy. Give us a call!

 

Risk Removal, Part II

blog 2 picAre you a risk-taker? If so, how much of a risk are you willing to take? As a marketer, you always have to consider how much risk your customers and potential customers will be willing to take, and you have to remember that buying something you’ve never bought before, especially from someone you’ve never done business with before, does involve some risk.

We wrote recently about the role a guarantee can play in minimizing risk. The subject today is the role testimonials can play. The words of a satisfied customer can go a long way toward convincing others that they will also be satisfied!

The first issue is collecting testimonials, and it’s really a simple process. Follow up with your customers, after the sale, to make sure that they’re satisfied. And if they are, write down their comments and ask them if you can use them in your marketing. Then, find ways to get those testimonials in front of other potential customers. Direct mail is a great medium for doing that. So is e-mail marketing. So is posting the comments on your website or Facebook page.

Think of it this way, who are you more likely to believe, a salesperson making promises or someone who decided independently to believe those promises and now is willing to tell you how it all worked out?