FOLD of the week #355
Tall Skyscraper Brochure with Simple Curved Die-Cut
This week’s featured format is a gem from across the globe. Our friends at INKISH.TV found this cool brochure on a trip to China. The brochure promotes the Shanghai World Financial Center Observatory, and is designed to highlight the height of the building with a tall, narrow format and skyscraper image on one side. Flipping it over, you’ll find a curved die-cut shape that becomes a focal point and adds a lot of style to the layout both when folded and flat. We think you’ll love this week’s well-traveled solution!
FOLD of the week #354
Elegant Tri-Fold with Thick, Tipped-On Insert
Sometimes the simplest solutions can have the greatest impact. This week’s spotlight shines on a gorgeous invitation produced by PRINT IT Group in Vancouver for the second annual VGH+UBC Hospital Foundation “De Beers Time to Shine Gala.” Designed by Emmanuel Buenviaje, the simple tri-fold format holds a very thick and substantial tipped-on insert in the center. The result is weighty and impactful, and the production quality is amazing. We think you’ll love this idea!
FOLD of the week #353
The Amazing Auto Jackknife
It’s always exciting to us to find a format that is not only engaging, but that is also efficient to produce. This self-mailing solution from Information Packaging in Toronto is really fun to open with a tear-off top and a swiveling interior section that opens like a jackknife. However, the real magic is in the production of this creative and dimensional format. Amazingly, this format is produced entirely by machine—and Trish will tell you how it was done and how much it cost!
FOLD of the week #352
Dramatic Reconfigured Corner Folder Brochure
This week, the spotlight shines on a smart and stylish reconfiguration of a Fold of the Week classic—the Corner Folder. Designed by the American College of Cardiology’s in-house design and branding team for their annual Expo event, this brochure served as a promotional handout with an unexpected opening experience. Printed and produced by ITP in Elizabethtown, Pennsylvania, we think you’ll love this week’s fold-tastic idea!
FOLD of the week #351
Martini-Themed Wrap Invitation
After our 350-episode milestone last week, we thought it would be appropriate to toast the occasion by featuring a martini-themed design from Healthesystems. Produced by Image X, this invitation package is seriously stylish—from the die cut and stir stick closure to the tall folded insert. You won’t want to miss this week’s episode!
FOLD of the week #350
WOW! The Triangular Snake Fold
We’re celebrating a milestone 350 episodes the only way we know how—with an amazing fold, of course! This week’s super-cool spotlight shines on an incredibly creative snake fold variation that takes the shape of a triangle to start, and turns into a hexagon when opened. Designed by Real Art as a promotional brochure for Ascend Innovations, this brochure is eye-catching and memorable. Skillfully produced by Think Patented of Miamisburg, Ohio, this week’s fold is a great way to celebrate 7 years of Fold of the Week!
FOLD of the week #349
Iron Cross Box-Format Mailer with Card Inserts
Here’s another fun solution from Mossberg & Company for University of Notre Dame. It’s a clever Iron Cross format with a zip-strip closure that mails as a half-inch-thick package. Pull the paper zipper to get to a deck of 20 cards on the interior. The cards carry inspiring messages, and they’re die cut around the edges so they can be assembled into a structure with a powerful message. A great idea for marketing materials, recruitment and even holiday cards, we think you’ll love this week’s super-cool solution!
FOLD of the week #347
The Accordion Double Swinger Hybrid Mailer
This week’s selection is something special from our friends at PDI in Québec, Canada. It’s a clever hybrid format that combines a double swinger with accordion folding to create one clever, image-swapping mailer. Designed by the Alezane Agency for paper manufacturer, Rolland Inc., this spring 2016 news publication is definitely NOT your average newsletter.
FOLD of the week #346
The Rare and Exciting Pinwheel Twist Fold
This week’s selection is a real beauty. A rare variation of the always-exciting twist fold specialty category, this pinwheel-shaped invitation offers tremendous wow-factor and style. Designed by Sage Communications for [S&R] Foundation and produced by ColorCraft (a Corporate Press Company), this gala invitation takes on an intriguing shape and a beautiful opening experience. A must-see!
FOLD of the week #345
Fresh! The Rolling Knot Fold
After nearly 350 episodes, we’ve seen a lot at Foldfactory, but we certainly haven’t seen everything. So, when this fresh format came in from our friends at Hederman Brothers in Ridgeland, Mississippi, we were truly wow-ed and excited to share. The specialty “rolling knot” format was designed for a nautical-themed event at the Beau Rivage Resort & Casino in Biloxi. The format creates the sense of untying a sailor’s knot with an easy rolling rotation of the panels. It’s a must-watch episode!